Amazon Business

1. Optimizing Product Details for Better Search Rankings

Amazon is a very competitive and crowded marketplace for all sellers. In order to separate yourself from others, you have to make sure buyers can see you before your competition.

This is made possible by allowing buyers to narrow down their initial search by different product attributes. Buyers can search for specific attributes like “yellow lemon-shaped cooking timer”. Customers can narrow down to the exact item they’re looking for. Amazon uses product information you have entered and matches that to a customer’s search with your items. Therefore, it’s very important that you provide Amazon with the most accurate product information and as much of it as you can.